Who is Pivot?
Pivot Stove is the combination of 6 generations of the Parker family who in their blood, have innovation and passion for finding the “right heater for your home”.
This inspiration and dedication is not something Pivot Stove have just made up, but something passed down from generation to generation, and now 6 generations on and 140 years of family traditions, this is at the soul of what Pivot Stove is all about
The Pivot name is the original name of the township now known as Geelong, where some of Australia's most iconic brands originated:
As for Pivot Stove, we originated back in 1876 with our founder, James Alexander Parker, moved from Glenferry Road, Malvern, to Pivot City (Geelong)
James Alexander Parker named his new venture Pivot Stoves after the the name of the town.."Pivot" City
Pivot Stoves in 1876, was originally Iron Mongers and was the First company in Australia to make a Slow Combustion Wood Stove
Six generations on, and although the manufacturing is no more, Pivot have transformed into one of Australia’s leading specialists in Gas Log Fires, Wood Heaters as well as Range cookers with the ESSE range of stoves
As for who now own Pivot Stove, Pivot is still owned and operated by the same Parker Family with Greg Parker-Hill and his wife, Tammie, now the 6th generation
Pivot Stove have 3 retail showrooms
As well as a large wholesale division representing some iconic brands as;
And our brands are available right across Australia through only the best specialist dealers
All of Pivot’s brands must comply to the strictest quality assurance, be of highest star rating, and be covered by our national warranty
The History of Pivot's founders
1857 - 1876 First Generation
John Parker, a bricklayer from Kent in England, arrived in Port Phillip with his family on board the Grand Trianon in 1857.
John moved to Melbourne Victoria and purchased a building in Glenferry Road, Malvern and set up Parker & Co
Parker & Co retail showroom supplied cast iron fires and cookers imported from England.
1876 - 1901 Second Generation
James Alexander Parker (son of John Parker) and wife Eliza moved Geelong and formed Pivot Stove Co, Australia's first manufacturer of Wood Stoves
The location James founded Pivot Stove Co, at 238 Moorabool Street Geelong, is the very same building that Pivot Stove still trades in today
James also went on to design and manufacture the 1st Australian built Wood Stove with incorporated water heating.
The Pivot Stove was Australia's 1st designed and manufactured Slow Combustion Wood Stove, and from this, Australia's Wood Stove industry was founded.
Brands like, The Carmichael Wood Stove, The IXL Wood Stove, The LUX Wood Stove : all these were created by the work James Parker did.
1901 - 1957 Third Generation
Charles Parker (son of James Alexander Parker) and wife Margarite continued manufacturing The Pivot Stove up to 1930
Charles Parker expanded Pivot's steel works for local constructions including the St Marys Church's (Geelong) stunning fence - that is still there today!
Towards the end of the 1st world war, Charles closed down the steel works and manufacturing of the Pivot Stove due to the struggle to get raw materials post war, and focused the business in supply and installation of Brickett Heaters as well as Wood Stoves.
John Parker had a passion in seeing start up new ventures: and was an adjudicator at the 1st ever draw of Australia’s Tattslotto
1957 - 1985 Fourth Generation
Lindsay Charles Parker (son of Charles) and Wife Joy took over and introduce the latest Oil Heaters including the Vulcan Burwood Oil Heater.
Joy passed away in 1964 from a long suffering illness of MS : Lindsay eventually remarried to Margery in the early 1970’s
The Passing of Joy left a passion for Lindsay for local charities and raised many thousands of dollars to support the MS Society
Lindsay was also instrumental in the business community in Geelong and supported local commerce through his involvement of the Geelong local community and Church groups
Lindsay's daughter, Merril, married Peter Hill, who became an interigrul part of Pivot Stove
Peter became the service manager for Pivot and managed along side Lindsay the retail store up to 1985 when Lindsay retired
1985 - 2006 Fifth Generation
Merril Parker (daughter of Lindsay) and husband Peter Hill married and joined surnames to Parker-Hill to keep Pivot in the same family name – Parker.
Merril and Peter continued with Pivot’s philosophy of being fluid in sourcing the very best, this gave Pivot the confindance to be one of the first Australian companies to introduce the early Gas Log Fires
With the Wood Heater boom in the early 1990's, and the introduction of the latest in Gas Log fires, Pivot outgrow their showroom in Moorabool Street - and because of this growth, Merril and Peter moved the family home from out the back of 230 Moorabool Street and expanded the retail showroom to be one of the largest displays of the new style gas log fires.
Merril and Peter also continued Lindsay Parker’s legacy of being involved in community by supporting local charities and continued the belief of supporting local.
2006 - current Sixth Generation
Greg Parker-Hill (son of Merril) and his wife Tammie took over Pivot Stove in 2006
Continuing with the Parker family passion and family motto to be fluid, Greg has a true focus on environmental aspects of fires.
Pivot’s 1Million ton Campaign was created to reduce Wood Heater Carbon emissions by researching and focusing Pivot's business in supplying the next generation of heaters that are more environmentally sustainable
With this vision to change the industry by only supplying high efficient heaters, a new range of Wood Heaters and Gas Log fires were sourced from around the world, this gave Pivot a new strength to now expand the business
In 2007, Pivot Dandenong was opened - this expansion to second store in Melbourne opened up Pivot to provide our range to a larger demographic
In 2008, Pivot Wholesale was established: the addition to now be Esse Autralia with this English range of cookers brough Pivot back to Ausstralia’s leading Cooker supplier
In 2009, Pivot added a new range of heaters, made in New Zealand, The Pyroclassic heater revolusionilized the industry by having the 1st clean burning heater in Australia
In 2010, Pivot added Pacific Energy, Canadian made highest quality heater made – this range was perfect for Pivot’s fit – quality heating that works..
In 2011, Pivot’s wholesale moved into their 1st offsite warehouse – and outgrew this in 2016 where Pivot moved to now 120 Victoria Street, Nth Geelong. This 5,000m2 building hosts our wholesale division and adminastration
Pivot’s wholesale range is networked through over 60 Specialist Heating showrooms throughout Australia in every state
To assist promoting and supporting not just our customers, but our Australian Wide Dealer Network, Pivot atteend Home Shows and Field Day events right across Australia
And each year, over 620 people attend Pivot's Pop Up Esse Resturants
Pivot now employes over 28People + an additional 20+ offisite contractors
Greg and his wife Tammie continue to be heavily involved in local business and support the BUY LOCAL campaigns throughout Australia