who is pivot

Who is Pivot?

Pivot Stove & Heating Co is one of Australia’s oldest family run businesses. We started back in 1854 in Melbourne and moved to Pivot City (Geelong in 1876) where we you will find us on the Moorabool St hill today.



Pivot Stove – Geelong

238 Moorabool Street, Geelong

Monday to Friday 9am to 5:30pm

Saturday 9am to 1pm

1300 4 74 868  /  03 5221 4485



Pivot Dandenong

1/10 South Link, Dandenong South

Monday to Friday 9am to 5:00pm

Saturday 9am to 3pm

1300 4 74 868  /  03 8787 5482



Pivot Stove Wholesale

120 Victoria Street, Nth Geelong

Monday to Friday 8:30am to 4:30pm

1300 4 74 868  /  035277 3903



Pivot Stove Australia Wide Stockists

Click here to find your closest stockist



Pivot Stove Spare Parts

For all the spares you will ever need – you can buy online at pivotonline.com.au



Our Pivot Stove Brands

ESSE Wood, Electric and Hybrid Cookers from England

Pacific Energy high efficient Wood and Gas Log Fires from Canada

Pyroclassic and Yunca low emission Wood heaters from New Zealand.

Insulated Room Seal Flue Kits for wood heaters

VLAZE High quality wood heater hearths and wall heat shields from England



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The original Pivot City – Geelong

The city now called Geelong, was originally called Pivot City when settlers landed here in the very early 1800’s.

When settlers first settled in Pivot City, it was mainly due to Corio Bay being naturally deep that allowed Tall Ships from England to arrive closer to land.

A long pier was constructed (now called Cunningham Pier) to allowed these Tall ships to arrive, and with a train line on the pier, they could unload the tall ships with ease onto trains.

The issue was Steam trains back in 1800’s didn’t go backwards, so they needed to be tuned around so they could head back to Melbourne. A special turn table that was constructed to turn these 300,000 pound steam trains around…Thus the name “Pivot City” after this steam train turn table.

It wasn’t until mid 1800’s that Pivot City was officially re-named to Geelong from the local aboriginal name “Jillong” meaning land of “hills and plains”.


The Pivotonians

The PIVOT name become iconic to our town, and even today locals called this Geelong, Pivot (even the Geelong Football Club membership is called the Pivotonians!)

Facts about Pivot City (Geelong)

Geelong is a beautiful town with city to surf only minutes drive apart.

We have access to the bay, to the ocean, country landscape to forests, and to the Great Ocean Road, and because of our easy life a lot of people made Geelong home…and a lot of people who started other iconic businesses like

  • RipCurl
  • Quicksilver
  • Pivot Fertilizer
  • Faggs Mitre 10
  • Home of James Harrison (inventor of the common day refrigerator)
  • Home of David Warren (inventor of the Black Box)
  • and Pivot Stove

As for Pivot Stove, we originated back in 1876 when our founder James Alexander Parker, moved from Glenferry Road, Malvern, to set up shop at Moorabool Street address, where he proceeded to manufacture the 1st Australian made slow combustion wood stove, The Pivot Stove.

Naming the business after his new home town, Pivot Stove was born, and in our Moorabool Street showroom (still at the same location) you can still see one of the 1st ever Pivot Stoves we made.

History of Pivot

1854 - 1876

John Parker, a bricklayer from Kent in England arrived in Port Phillip with his family on board the Grand Trianon in 1854.

John moved to Melbourne Victoria and purchased a building in Glenferry Road, Malvern and set up Parker & Co

Parker & Co retail showroom supplied cast iron fires and cookers imported from England.

1876 - 1901

James Alexander Parker (son of John Parker) and wife Eliza moved to Geelong and formed Pivot Stove Co, Australia’s first manufacturer of Wood Stoves

The location James founded Pivot Stove Co, at 238 Moorabool Street Geelong, is the very same building that Pivot Stove still trades in today

James also went on to design and manufacture the 1st Australian built Wood Stove with incorporated water heating.

The Pivot Stove was Australia’s 1st designed and manufactured Slow Combustion Wood Stove, and from this, Australia’s Wood Stove industry was founded.

Brands like, The Carmichael Wood Stove, IXL Wood Stove, LUX Wood Stove; all these were created by the work James Parker did.

1901 - 1957

Charles Parker (son of James Alexander Parker) and wife Margarite continued manufacturing The Pivot Stove up to 1930.

Charles Parker expanded Pivot’s steel works for local constructions including the St Marys Church’s (Geelong) stunning fence – that is still there today!

Towards the end of the 1st world war, Charles closed down the steel works and manufacturing of the Pivot Stove due to the struggle to get raw materials post war, and focused the business in supply and installation of Brickett heaters as well as Wood stoves.

John Parker had a passion in seeing start up new ventures and was an adjudicator at the 1st ever draw of Australia’s Tattslotto

1957 - 1985

Lindsay Charles Parker (son of Charles) and Wife Joy took over and introduce the latest Oil Heaters including the Vulcan Burwood Oil Heater.

Joy passed away in 1964 from a long suffering illness of MS. Lindsay eventually remarried to Margery in the early 1970’s.

The Passing of Joy left a passion for Lindsay for local charities and raised many thousands of dollars to support the MS Society.

Lindsay was also instrumental in the business community in Geelong and supported local commerce through his involvement of the Geelong local community and Church groups.

Lindsay’s daughter, Merril married Peter Hill, who became an integral part of Pivot Stove.

Peter became the service manager for Pivot and managed along side Lindsay the retail store up to 1985 when Lindsay retired

1985 - 2006

Merril Parker (daughter of Lindsay) and husband Peter Hill married and joined surnames to Parker-Hill to keep Pivot in the same family name – Parker.

Merril and Peter continued with Pivot’s philosophy of being leaders in the heating industry and was one of the first Australian companies to introduce the early Gas Log Fires

With the Wood Heater boom in the early 1990’s, and the introduction of the latest in Gas Log fires, Pivot outgrow their showroom in Moorabool Street – and because of this growth, Merril and Peter moved the family home from out the back of 230 Moorabool Street and expanded the retail showroom to be one of the largest displays of the new style gas log fires.

Merril and Peter also continued Lindsay Parker’s legacy of being involved in community by supporting local charities and continued the belief of supporting local.

2006 -current


Greg Parker-Hill (son of Merril) and his wife Tammie took over Pivot Stove in 2006

Growing up at the house at the back of the Moorabool street, from very early days, Greg worked with his father learning to service oil heaters, and eventually did a plumbing apprenticeship and worked installing , servicing and re-building wood heaters and cookers for over 20 years.

– In 2006, Greg, and his wife Tammie, took over Pivot Stove and Greg looked world wide to find products that would take Pivot to being a true leader in the heating industry

ESSE Cookers: hand made in England since 1854 returned Pivot to our original passion, cooking

Pacific Energy: Canadian made heaters that are made to work in the harshest of conditions and have the latest in efficiency and low emissions

Pyroclassic: NZ made, Pyroclassic are known for having a low environmental impact

Yunca: For homes that live off the grid, these can also heat your water and are one of New Zealand’s most loved wood heaters

– In 2008, Pivot expanded to a second into Melbourne with a 1,000m2 showroom

– In 2011, Pivot’s wholesale moved into their first offsite warehouse, and outgrew this in 2016 where Pivot moved to 120 Victoria Street, Nth Geelong. This 5,000m2 building hosts our wholesale division and administration

To assist promoting and supporting not just our customers, but our Australian Wide Dealer Network, Pivot regularly attends Home Shows and Field Day events right across Australia

And each year, over 620 people attend Pivot’s Pop Up ESSE Restaurants

Pivot now employ’s over 18 people and an additional 20+ offsite contractors rely on Pivot Stove & Heating

Greg and his wife Tammie continue to be heavily involved in local business and support the BUY LOCAL campaigns throughout Australia